Six services. One starting point: your problem.
Each service below lists the problems it solves, what I actually do, and what you receive at the end. Most engagements combine two or three.
AI Strategy & Adoption
AI creates value when it solves a specific business problem — and when people use it every day.
I identify where AI can save time or win revenue in your operation, choose tools that fit the systems you already run, and plan the rollout team by team.
Signs you need this
- AI pilots that never reach daily use
- Licences bought, logins unused
- No agreed view of where AI would pay back
You receive
- Opportunity map scored on value and effort
- Tool shortlist with total cost
- Adoption plan and success KPIs
Scope can include
- AI opportunity assessment
- AI adoption strategy
- Generative AI use cases
- AI-enabled workflows
- Tools and platform selection
- Business process automation
- AI in existing products
- Team training and enablement
- AI-driven marketing operations
Digital Transformation
It should change how the company operates — not just add more software.
I map how work really moves through your business, find the manual hand-offs and duplicated effort, and design a phased programme your people can adopt without disruption.
Signs you need this
- The same data typed into three systems
- Tools that don’t talk to each other
- Change programmes that stall after launch
You receive
- Current-state process and system map
- Target operating model
- Phased roadmap with owners and KPIs
Scope can include
- Transformation strategy
- Technology assessment
- Workflow optimisation
- Process modernisation
- Automation opportunities
- Platform and tool selection
- Digital operating model
- Implementation roadmap
- Change and adoption planning
Marketing Strategy
One marketing system, built on customers, data and commercial targets — not trends.
I’ve run SEO, PPC, paid social, email, affiliate and funnel programmes myself since 2008. I use that to build one plan across channels, measured against leads, cost per lead and revenue.
Signs you need this
- Budget spread thin across channels
- Cost per lead rising, conversion flat
- Reports that describe activity, not results
You receive
- Channel and funnel diagnosis
- Go-to-market and acquisition plan
- Measurement framework and dashboard spec
Scope can include
- Digital marketing strategy
- Go-to-market planning
- Customer acquisition
- Marketing technology
- Performance marketing
- Analytics and measurement
- Content strategy
- Marketing automation
- Conversion optimisation
SEO, GEO & AI Visibility
Customers now ask AI assistants as well as Google. You need to be in both answers.
I combine SEO foundations built since 2008 with Generative Engine Optimisation (GEO): making sure ChatGPT, Perplexity, Gemini and Google’s AI Overviews describe your brand — accurately.
Signs you need this
- Organic clicks falling as AI answers grow
- Your brand missing — or wrong — in AI responses
- SEO and PPC run as separate silos
You receive
- Technical and content audit
- AI visibility baseline vs competitors
- Prioritised search and GEO roadmap
Scope can include
- Technical and strategic SEO
- Search strategy
- Content optimisation
- Search intent mapping
- Generative Engine Optimisation
- AI search visibility tracking
- Keyword and opportunity analysis
- Organic growth strategy
- SEO + PPC integration
Technology Consulting
Start from business requirements, not software features.
I review your current stack and decide, with you, what to keep, integrate, replace or automate — and where new platforms or AI will genuinely improve efficiency.
Signs you need this
- Vendor demos driving decisions
- Overlapping subscriptions
- Data stuck in disconnected systems
You receive
- Stack map: keep, integrate, replace, automate
- Requirements-led vendor comparison
- Integration and automation plan
Scope can include
- Technology strategy
- Product technology advisory
- Platform evaluation
- Workflow architecture
- Automation planning
- AI technology assessment
- Vendor evaluation
- Digital infrastructure planning
Advisory for IT & Tech Companies
Turn AI into product features customers pay for — and internal efficiency your margins feel.
I spent four years leading growth for two AI and automation products. I know the gap between what a model can do and what a customer will buy, and how to market AI features without the hype.
Signs you need this
- Pressure to “add AI” with no clear use case
- Internal delivery still heavily manual
- Strong product, weak go-to-market
You receive
- Prioritised AI use cases for the product
- Internal automation plan
- Positioning and launch plan for AI features
What does an AI consultant do for a small or mid-sized business?
I find the tasks where AI saves time or creates revenue in your specific operation, choose tools that fit your existing systems, and plan how your team adopts them. You get a prioritised, costed plan and support implementing it — not a generic presentation.
What is GEO, and do I need it as well as SEO?
Generative Engine Optimisation makes your brand visible and accurately described in AI-generated answers from tools like ChatGPT, Perplexity and Google’s AI Overviews. It builds on SEO rather than replacing it: crawlable pages, consistent entity information and genuinely useful content matter for both.
Do you implement, or only advise?
Both. I build the strategy and roadmap, and can stay on through delivery — configuring automations, briefing agencies or developers, and working with your team until the new process sticks.
Which regions do you work with?
I’m based in the United Kingdom and work remotely with organisations in the UK and Europe, plus the UAE and India, where I’ve previously worked in-market.
How do engagements start?
With a 30-minute discovery call. If there’s a fit, most clients begin with a fixed-scope assessment or audit, which produces a clear plan before any larger commitment.
Bring one business problem. Leave with a clear next step.
A 30-minute call is enough to tell whether AI, automation, marketing or a technology change is the right lever — and what it would take.