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Experience

2008 → today. Eight roles, three countries.

From SEO Trainee to leading digital strategy for two AI products — with every stage of digital marketing in between.

  1. 2025Now

    Marketing & Technology Consultant · AI Advisor

    Independent
    2025 – PresentUnited Kingdom

    Advising startups, SMEs, enterprises and IT companies on AI adoption, digital transformation, marketing strategy and search visibility.

  2. 2021AI products

    Digital Marketing & Strategy Lead

    Lyzo AI & The Automation Lab — Zoranta Innovations Pvt Ltd
    Jul 2021 – Oct 20254 yrs 4 mosAhmedabad · Hybrid

    Led digital for two actively running products under one leadership team.

    • Owned cross-organisation digital strategy: paid media, SEO, social, email and funnel optimisation.
    • Led the AI strategy and brainstorming sessions that shaped automation solutions, marketing systems and early-stage product concepts.
    • Built AI-powered and Zapier-based automation workflows that improved lead flow and operational efficiency in both organisations.
    • Ran joint campaigns, analytics and performance reporting against shared KPIs.
    • Directed content, brand messaging and multi-channel growth; improved lead generation, cost-per-lead and digital visibility.
    • AI strategy
    • Zapier
    • Automation
    • Paid media
    • SEO
    • Email
    • Funnels
  3. 2017UAE

    Digital Marketing Specialist

    Cosmopole Consultancy
    May 2018 – Jun 2020UAE · On-site
    • Planned and ran web, SEO/SEM, email, social and AI-driven campaigns for the company and its clients.
    • Ran retargeting and paid programmes on Google Ads, Facebook, Instagram, LinkedIn, YouTube and TikTok, plus affiliate marketing.
    • Led and mentored the SEO/SMM team; oversaw mobile, in-app, location-based and SMS campaigns.
    • Reported against ROI and KPIs and reallocated spend to what performed.
    • Paid social
    • SEM
    • Retargeting
    • Affiliate
    • Team lead

    Digital Marketing Manager

    Healthigo
    Jul 2017 – May 2018Dubai · On-site
    • Set strategic direction for the company website: engagement, UX and feature development; managed redesigns and vendors.
    • Planned and optimised SEO, PPC, mobile and SMS campaigns for leads and conversions.
    • Brought digital to launches, events and exhibitions to increase registrations.
    • Advised the Head of Marketing on digital, product and UX strategy.
    • Website & UX
    • PPC
    • Events
  4. 2015Leadership

    Sr. Manager — Business Development & Operations, Digital Marketing

    Digital Media Group of Companies
    Mar 2016 – May 2017Ahmedabad · Hybrid
    • Led the SEO and social media teams; managed Google Ads and Facebook Ads.
    • Ran mobile, affiliate and conversion experiments; optimised spend against performance.
    • Worked with web development teams on technical SEO for client sites.

    Asst. Manager — Business Development & Operations, Digital Marketing

    Digital Media Group of Companies
    Mar 2015 – Feb 2016Ahmedabad

    Ran SEO/SEM, social, email and display campaigns; managed client relationships, onboarding and new business.

  5. 2010Expertise

    Sr. Executive — SEO & Social Media

    Creative Solutions India
    Jun 2012 – Dec 2014Ahmedabad

    Managed SEO and social teams and lead generation; led keyword research, PR and content strategy; produced weekly and monthly performance reports.

    SEO Executive

    Business Info India Pvt Ltd
    Mar 2010 – May 2012Ahmedabad

    Ran the full SEO process — on-page, off-page, content and analytics — and advised on SEO for web design, development and e-commerce.

  6. 2008Start

    SEO Trainee

    Target SEO
    Jun 2008 – Jan 2010Ahmedabad

    Keyword and competitor research, on-page optimisation, site audits and link building. The foundation for everything since.

Expertise

Where business meets technology.

Six areas, built role by role over the timeline above.

01

Artificial Intelligence

  • AI Strategy
  • Generative AI
  • AI Adoption
  • AI Workflows
  • AI Automation
  • Prompt Engineering
  • AI Product Integration
02

Digital Marketing

  • Digital Strategy
  • SEO
  • PPC
  • Performance Marketing
  • Content Strategy
  • Customer Acquisition
  • CRO
03

Search & Discovery

  • Search Strategy
  • Technical SEO
  • GEO
  • AI Search Visibility
  • Search Intent
  • Organic Growth
04

Technology

  • Technology Strategy
  • Digital Platforms
  • MarTech
  • Automation
  • Workflow Architecture
  • Tech Assessment
05

Transformation

  • Digital Transformation
  • Process Optimisation
  • Operational Efficiency
  • Change Enablement
  • Modernisation
06

Data & Measurement

  • Analytics
  • Performance Measurement
  • Marketing Data
  • Reporting
  • Data-Driven Decisions
Next step

Bring one business problem. Leave with a clear next step.

A 30-minute call is enough to tell whether AI, automation, marketing or a technology change is the right lever — and what it would take.

Book a consultation30-minute discovery call Send an enquiryReply within two working days Connect on LinkedIn/in/jay-luhar