AI and marketing that pay their way.
I’m Jay Luhar. I started in SEO in 2008 and most recently led digital strategy for two AI and automation products. Now I help businesses decide where AI, automation and marketing will actually return value — and then make them work.
- Now
- Independent · United Kingdom
- Previously
- Strategy Lead, Lyzo AI & The Automation Lab
How I work: business goals, marketing demand, technology systems and AI leverage, connected into one growth system.
01 · Business Start with the business — goals, customers, constraints, and the one KPI that proves success.
the work
- Lyzo AI’21–25
- The Automation Lab’21–25
- Cosmopole ConsultancyUAE ’18–20
- HealthigoDubai ’17–18
- Digital Media Group’15–17
- Creative Solutions India’12–14
- Business Info India’10–12
- Target SEO’08–10
In digital marketing since June 2008 — starting as an SEO Trainee in Ahmedabad.
Roles across seven organisations, from trainee to Digital Marketing & Strategy Lead.
Worked in-market in India, the United Arab Emirates and the United Kingdom.
Led digital strategy for Lyzo AI and The Automation Lab for four years (2021–2025).
Buying AI is easy. Getting a team to use it is the work.
I didn’t start in a boardroom. I spent years doing the work: keyword research, campaign builds, analytics, reporting, team management — and, most recently, building AI-powered and Zapier workflows that moved leads through two businesses automatically.
That’s why every recommendation I make is tested against two questions:
Clear cost, clear owner, a measurable return.
With the people, data and tools you already have.
Six ways I help. Most projects use two or three.
Each service starts from a business problem — slow lead handling, rising acquisition costs, disappearing search traffic — and ends with something your team can run.
AI Strategy & Adoption
Find the processes where AI saves real time or wins revenue, choose tools that fit your stack, and roll them out so the team actually uses them.
- Opportunity assessment
- Tool selection
- AI-enabled workflows
- Team enablement
Digital Transformation
Map how work really flows, remove the manual hand-offs, and modernise processes in phases — not in one risky switch.
- Process mapping
- Operating model
- Roadmap
Marketing Strategy
One plan across SEO, paid, social and email, measured against pipeline and cost per lead — not clicks.
- Go-to-market
- Funnels
- Measurement
SEO, GEO & AI Visibility
Stay findable in Google and in AI answers from ChatGPT, Perplexity and AI Overviews.
- Technical SEO
- GEO
- Content
Technology Consulting
Decide what to keep, integrate, replace or automate — based on requirements, not vendor demos.
- Stack review
- Vendors
- Automation
Advisory for IT & Tech Companies
For software and IT firms under pressure to “add AI”: pick the product use cases customers will pay for, automate internal delivery, and position AI features in the market.
Four stages. A defined output from each.
Strategy without execution is just a presentation. Every engagement follows the same path, so you always know what you’ll have at the end of each stage.
- 01
Understand
Interviews and data review: customers, goals, processes, tools and constraints.
OutputCurrent-state map - 02
Simplify
Cut the list to the few changes that carry most of the value.
OutputPrioritised opportunities - 03
Transform
Roadmap, then delivery — automations, platforms, briefs and team enablement.
OutputRoadmap + working changes - 04
Measure
Check results against KPIs agreed up front, then pick the next opportunity.
OutputKPI review
Five kinds of client. Five different starting points.
- 01
Startups
Limited budget, too many channels and tools to choose from.
Enquire - 02
SMEs
A growing team slowed down by manual, repetitive work.
Enquire - 03
Enterprises
AI pilots that never make it into day-to-day operations.
Enquire - 04
IT & tech companies
Pressure to put AI in the product without a clear use case.
Enquire - 05
Leadership teams
Technology decisions to make, without the time to become experts.
Enquire
AI should amplify expertise — not replace thinking.
Define the business problem and its cost before looking at any tool.
A workflow one team uses daily beats a pilot nobody opens.
Agree the KPI up front; judge the change against it.
Notes on AI, search and growth.
Practical writing for people who make technology and marketing decisions.
GEO explained: how brands show up in AI answers
What decides whether ChatGPT, Perplexity or AI Overviews mention your brand — and a five-step checklist.
7 min read AI & BusinessTen questions to answer before you buy an AI tool
Problem, data, people and cost: the checklist I use with clients before any money is spent.
6 min read GrowthFrom SEO Trainee to AI Advisor
Five lessons from working through search, social, mobile, automation and AI since 2008.
5 min readBring one business problem. Leave with a clear next step.
A 30-minute call is enough to tell whether AI, automation, marketing or a technology change is the right lever — and what it would take.