Technology should simplify a business, not complicate it.
I’m Jay Luhar — a marketing and technology consultant and AI advisor based in the United Kingdom. I’ve worked in digital since 2008, in India, the UAE and the UK.
My first job was SEO Trainee at Target SEO in Ahmedabad, in June 2008. I did keyword research, site audits and link building, and reported on rankings every week.
Over the next nine years the work widened. At Business Info India and Creative Solutions India I ran full SEO programmes and then SEO and social teams. At Digital Media Group of Companies I became Senior Manager for business development and operations, responsible for SEO, PPC, mobile and affiliate marketing, and for clients.
In 2017 I moved to Dubai as Digital Marketing Manager at Healthigo, owning the website, acquisition campaigns and event marketing. From 2018 to 2020 I was Digital Marketing Specialist at Cosmopole Consultancy in the UAE, running campaigns across Google, Meta, LinkedIn, YouTube and TikTok for the firm and its clients, and leading the SEO and social team.
From July 2021 to October 2025 I was Digital Marketing & Strategy Lead for Lyzo AI and The Automation Lab, two products run by the same leadership team at Zoranta Innovations. I led digital strategy for both brands, ran the AI strategy sessions that shaped automation solutions and early product concepts, and built AI-powered and Zapier workflows that improved lead flow and operational efficiency.
Today I work independently from the UK, helping other organisations make the same kind of changes.
Why that background matters to clients
Because I’ve done the execution myself, I test every recommendation against two questions:
Clear cost, clear owner, a measurable return.
With the people, data and tools you already have.
If the answer to either is no, it isn’t a recommendation yet.
Three countries worked in. Clients across four regions.
Different markets taught me how customers, cultures and regulation differ — and how much of good marketing stays the same.
India
Where I learned the craft: SEO, social, paid media and team leadership in Ahmedabad.
2008–2017 · 2021–2025UAE
Healthtech in Dubai, then a consultancy serving the firm and its clients across paid and organic channels.
2017–2020United Kingdom
My base today. A mature market where privacy, measurement and ROI are non-negotiable.
2025 – presentEuropean Union
Remote advisory for organisations working across EU markets and GDPR.
AdvisoryTechnology alone has never transformed a business. People, strategy and execution do.
Search, social, mobile, cloud, automation, AI — I’ve worked through each one.
Customers still need value, teams need clarity, companies need sustainable economics.
People, strategy and execution — with the right technology in support.
Most of my learning happens hands-on — testing AI, automation and marketing platforms on real work. Formal certifications from the last two years:
Bring one business problem. Leave with a clear next step.
A 30-minute call is enough to tell whether AI, automation, marketing or a technology change is the right lever — and what it would take.